Designed for a one-day event, this 10,000 square foot space translated the company’s online brand vocabulary and content into a physical space and expressed across time through tightly choreographed elements including the LED media wall’s presentation and performative content, the performative and functional ceiling and corridor entry sequence light installations, zoned audio and lighting, and the dichroic and LED “brain” demonstrating the company’s blockchain ecosystem with real-time reporting.

The event was framed by seven different minimal to maximal experience themes, each designed with a specific purpose—to welcome and awe, to encourage specific movements between presentation segments, to focus or disperse attention, or to catalyze social interaction.

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