BlackRock
Internal communication program developed to unify a diversified company, disparate cultures and principles.

BlackRock

Internal communication program developed to unify a diversified company, disparate cultures and principles.

Creation of a ‘one vision, one voice’ communication platform to align a growing financial investment company of diverse disciplines and recent corporate acquisitions with a singular, unified brand vision and corporate mission. The distinctive abstract crystal shards at the heart of the BlackRock visual language were reinvented as direct, concrete messaging, rather than decorative accent or background. Translated into typography, the messaging appears on internal collateral and in office environments visible to both clients and employees.

Agency Partner: Ogilvy & Mather, New York
Creative Director, Designer: Weston Bingham