The Short Version
Weston works fluidly between three-dimensional spaces and two-dimensional surfaces, designing public experiences and private interactions of all scales, from intimate gestures to expansive coordinated experiences and complex brand systems for some of the most well-known companies in the world.
His work is research-oriented, strategy-driven, and thrives on collaboration—developed with multidisciplinary teams of digital visionaries, technology and media strategists, architects, designers, writers, and opinionated makers and creators of all types.
His most recent independent work, and his work as Digital Experience Design (DXD) Director at Gensler, New York, is focused on developing architecturally-scaled immersive digital experiences. Brand and storytelling spaces translating strategy and purpose into meaningful, real-time experiences—visual and tactile, passive and participatory—connecting technology with humanity, encouraging wonder, and rewarding curiosity.
Weston plays an active role as mediator between client and audience, translating and interpreting objectives into provocative ideas and meaningful forms. Regardless of size or scope, his design imperatives remain constant:
- EXPLOIT AND CREATE MEANINGFUL CONTEXTS
- EMBRACE COMPLEXITY AND CLARIFY WITHOUT OVERSIMPLIFYING
- DIMENSIONALIZE BRANDS THROUGH CONNECTED EXPERIENCES
- ENCOURAGE CURIOSITY, DISCOVERY, AND WONDER
- DESIGN WITH LYRICISM, INTELLIGENCE, WIT, AND AUTHORITY
Weston believes that design with rigor and purpose resonates longer and engages more deeply in the hearts and minds of the audience. Ultimately this is the discourse that he encourages with each project whether large or small, temporary or permanent, corporate or cultural.
The Longer Version
Weston began his career composing typography (by hand) for pre-Pentagram Paula Scher, then as a designer at the iconic Chermayeff & Geismar developing identities, branding programs and environmental graphics for clients including Knoll, The New School for Social Research, IBM, and Birmingham Museum of Art. Inspired by (and forced to re-evaluate everything he’d learned to-date) the Deconstructivist Architecture show at MoMA and Eye Magazine Issue 3, he left for graduate studies, receiving his MFA from CalArts in 1996. Returning to New York he joined a fledgling interactive group (that doesn’t need to be mentioned here) followed by a dive into broadcast graphics with VH1 and MTV. In 1997 he co-founded Deluxe Design For Work + Leisure, a multi-disciplinary studio formed to work with small cultural and non-profit clients including New York Foundation for the Arts, Alvin Ailey American Dance Theater, The New Festival, The New York Lesbian and Gay Film Festival, The New Victory Theater and Lincoln Center Theater.
He spent the next few years of his career as Creative Director enjoying the dot-com explosion at marchFIRST, got deep (really deep) into ‘brand’ at Ogilvy & Mather’s Brand Integration Group (BIG)—the iconic brand laboratory led by Brian Collins, and finally Wolff Olins (New York). These critically defining years were spent developing coordinated brands for clients including Kodak, AT&T Wireless, DuPont, Sprite, Japan’s NTT DoCoMo, New Museum of Contemporary Art, Gap, and Saks Fifth Avenue.
In 2006 he co-founded Object Collective, a multidisciplinary studio that adopted a pragmatic, bespoke, and strategy driven approach, modeled on his experience with agency and brand consultancy approaches, but executed with smaller fluid teams, for smaller, more nimble clients. Project teams at Object were comprised of leadership from different disciplines including architecture, video and animation design, digital production, brand strategy, interior design, writing, videography, photography, etc. Maintaining a hands-on involvement with all design and creative direction, he developed brands and relationships with forward-thinking clients including Nike, Nokia, NYU Skirball Center, Corcoran Sunshine, Eight Inc, Frank Gehry Partners, Lincoln Center Theater, Signature Theatre, Lowe Counsel and Lowe + Partners.
In 2012 Weston and Allen Hori co-founded Open Project, a small New York-based collaborative, organic, and process-driven studio where he remains a Partner. Open Project designs for paper and screen, on surfaces and in spaces, with work that spans ‘traditional’ print and digital design, coordinated 360˚ brand solutions for cultural, luxury, and corporate clients; retail packaging, interactive digital media experiences, public and private cultural spaces and environments. Their work lives in museums, in corporate headquarters, in sales environments, in hand, on shelves, and on the street. Clients include Corcoran Sunshine, Knoll, Columbia University Zuckerman Mind Brain Behavior Institute, The San Francisco Symphony, First Look Media, The Intercept, Target, Up & Up, BlackRock, Warner Music Group, Anbau Enterprises/Morris Adjmi Architects, Hogg Holdings/AA Studio Architects, Citibank, Cisco, iShares, Coach, Lowe Counsel, GlaxoSmithKline, McLaren, Reckitt Benckiser, Warner Music Group. Agency partners and collaborators include AV&C, Collins, Apologue, Ogilvy, MRM//McCann, Publicis.
In 2019 Weston joined Gensler New York's nascent Digital Experience Design (DXD) group which focuses on the integration of intelligent, connected, and immersive experiences— whether one-to-one and intimate or architecturally-scaled spectacle—that are defined by brand , powered by technology, and contextualized by human experience. Projects are developed in close collaboration with architecture, experience strategy, intelligent places, and sustainability groups. Projects include a multi-experience performance venue, screen-based data-visualizations, brand experience centers, airports, a pharma headquarters integrating intelligently connected experiences with immersive digital expressions, a physically responsive kinetic light sculpture, a laser and light art installation, and a series of connected audio/visual ambient provocations. Clients that include Verizon, Deloitte, Live Nation, Pfizer, Xandr/AT&T, and IBM.
In addition to his professional work, he has served on the Board of Directors of American Institute of Graphic Arts (AIGA), partnered on the launch of the AIGA Experience Design committee, organizing multiple lectures about design and typography, and experience design. He has taught advanced typography at Pratt Institute and School of Visual Arts (and definitely will again), and regularly serves as a visiting critic at graduate and undergraduate design programs.
He received his BFA in Communication Design and Art History from Pratt Institute and his MFA in Graphic Design from California Institute of the Arts. He also won Best Director for a short film he made at School of Visual Arts that nobody cares about, but of which he is very proud.
Awards and Recognition
Weston’s work has received numerous awards from the Type Directors Club, AIGA, the Art Directors Club, The One Club, Graphis, Print, Communication Arts, Dezeen, Interior Design, the London International Advertising Awards, American Advertising Awards, and the Broadcast Design Association. His work has also appeared in multiple foreign and domestic publications and exhibits and is in the permanent collection of the Cooper Hewitt Smithsonian Design Museum.
140 West 22nd Street #2C
New York, New York