BP: Beyond Petroleum

The story of an energy giant, energy use, responsibility, and accountability—put into context.

BP: Beyond Petroleum

The story of an energy giant, energy use, responsibility, and accountability—put into context.

Proposed concepts for the “Beyond Petroleum” campaign for British Petroleum, illuminating some of the less Earth-devastating initiatives of the company.

Agency Partner: Ogilvy & Mather, New York
Creative Director: Rebeca Méndez
Designer: Weston Bingham
Photographer: Stock