BP: Beyond Petroleum
The story of an energy giant, energy use, responsibility, and accountability—put into context.
BP: Beyond Petroleum
The story of an energy giant, energy use, responsibility, and accountability—put into context.
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Proposed concepts for the “Beyond Petroleum” campaign for British Petroleum, illuminating some of the less Earth-devastating initiatives of the company.
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Agency Partner: Ogilvy & Mather, New York
Creative Director: Rebeca Méndez
Designer: Weston Bingham
Photographer: Stock
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