Brand identity, naming, packaging (and mascot) for Knoll's first product to be packaged for retail environments.
Introducing HiLo. A dynamic lightweight “seat” designed to complement height-adjustable desks, and a compact mobile companion for impromptu chats and collaborations. The HiLo brand reflects the effortless mobility and nonchalance of the seat itself. In the tradition of Emma, the bulldog mascot for Knoll's iconic Bulldog chair, we introduced Dash, the tiny red bird that captures the ethos of HiLo. One does not plop their weight on this seat and hunker down for a lengthy meeting or an absorbing spreadsheet session with lunch at your desk. HiLo is not for those bound by their desk. It is designed for people in constant movement, always looking for the next resting place where they alight with grace, happily perching whenever and wherever the moment strikes.
Agency Partner: Gretel, New York
Creative Director: Weston Bingham
Designers: Dylan Mulvaney, Elaan Bourn, Pam Olecki
Writer: Julian Bevan
Photographer: Allison Michael Orenstein