Knoll Generation 10-Year Anniversary
Celebrating ten years of Knoll's biggest selling office chair by translating its elemental characteristic, elasticity, into visual form and language.
Branding for the 10-year anniversaty of Knoll's biggest selling office chair, Generation. Launched in 2009, Generation changed everything, quickly becoming the leading high-performance task chair. This radical realignment, reflecting the theories of holistic ergonomics and elastic design—where a product rearranges itself in response to its user—was a revolutionary innovation then and remains essential today.