Brand development and marketing collateral for a luxury condominium defined by its historical and architectural contexts.
Designed by Morris Adjmi, 207W79 is modern in its open spaces and clean lines, but deeply informed by historic precedents of Manhattan’s Upper West Side residential buildings. The interior surfaces and exterior facade of 207W79 are covered with subtle decorative motifs, nuanced textures and patterns, and a carefully crafted attention to shifts in light, shadow, and color.
The property’s design vocabulary informed every aspect of the marketing materials which contextualize the design within the historic fabric of the Upper West Side, and translate it into a similarly nuanced visual and a high-touch tactile experience. The story of the design and the experience are expressed throughout the materials with complementary modern and period-specific typography and structures, differently textured materials, embossed patterns taken from the property details, custom fabrications, subtle shifts of light and color, contrasts of matte and glossy surfaces, and metallic accents throughout.
Agency: Open Project, New York
Creative Directors, Designers: Weston Bingham, Allen Hori
Writer: Luke Baker
Renderer: Moso Studios
Interior Designer: Patrik Lönn Design
Photographer: Vivienne Gucwa
Marketing: Corcoran Sunshine
Architecture Partner: Morris Adjmi Architects
Property Developers: Anbau Enterprises