Tetra is a monumentally scaled and architecturally integrated responsive experience that tangibly manifests the Xandr “21st Century Workplace” brand experience.
Xandr, AT&T's advertising and analytics division, asked Gensler for a monumental moment to welcome and awe visitors and clients with a visualization of their brand promise.
Inspired by Xandr's namesake, Alexander Graham Bell, and his tetrahedral box kites, this ceiling sculpture at nearly 100 feet long, with 300 individual computer-driven motors, and hundreds of LED lights, is the largest kinetic sculpture in New York City. With all mechanical, computer, and lighting components, and its entire tessellated structure visible through the translucent kinetic skin, the design is a physical manifestation of Xandr's holistic brand concept of the 21st Century Workshop.
A permanent installation that comes to life through a series of behaviors, both passive and reactive, that keep the sculpture in constant flux, with instant reactive changes that physically respond to people passing through the space. Indoors, a mesmerizing, dynamic, and surprising experience. Outdoors at night, a spectacle of wonder and curiosity.
Designed at Gensler DXD, New York
DXD Design Director: Weston Bingham
Designers: Weston Bingham, Priscilla Gomez
Hardware Technologist: Michael Schneider
Producer: Roman Shishalov
Design Collaboration: Volvox Labs, Brooklyn
Hardware/Software Design: Volvox Labs, Brooklyn
Kinetic Engineering: Volvox Labs, Brooklyn
Fabrication/Installation: Volvox Labs, Brooklyn
Linear Actuators: Ultramotion
Architecture Partner: Gensler
Photography and Videos by Volvox Labs