Coach at Macy’s Herald Square
A rules-based dynamic storytelling system using dual-mode mirror/digital content displays.

Coach at Macy’s Herald Square

A rules-based dynamic storytelling system using dual-mode mirror/digital content displays.

Full case study to come.

Architecture Partner: OMA

Agency Partner: Apologue, Los Angeles
Project Lead: Tali Krakowsky
Experience Strategy: Tali Krakowsky, Beth Elliott
Creative Direction, Design: Weston Bingham, Beth Elliott
Technology Design and Integration: AV&C, New York