287 East Houston Street
Brand development and marketing collateral for a luxury condominium in a downtown neighborhood, each defined by cultural, historical, and architectural contrast and nuance.
287 East Houston Street is a chic, monochromatic condominium on New York’s Lower East Side. The exterior is distinguished by an architectural gesture slicing across the top of its facade, and an unrelenting palette of dark gray stone, light gray exposed concrete, black on black brick, blackened steel, and glass. The interiors are carefully crafted and immaculately designed for efficiency, clarity, and light. The design of the marketing materials and sales gallery translate this architectural presence into cool restraint, straightforward typography, material textures, and distinctive physical gestures.
Agency: Open Project, New York
Creative Directors, Designers: Weston Bingham, Allen Hori
Writer: Amelia Stein
Renderer: Familiar Control
Photographer: Paul Gilmore
Marketing: Corcoran Group Marketing
Architecture Partner: AA Studio
Property Developers: Hogg Holdings and Vinci US Real Estate