don’t fix what isn’t broken

Logo Design . Brand Strategy

Without touching Saul Bass’ mark (unfortunately we weren’t able to restore the original proportions), we restored the original balance between the mark and the typography, updated the typography, and created a previously nonexistent brand architecture for the corporate brand, the flagship brand and the global divisions of the flagship brand.

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  • Agency Partner: Judd, New York
  • Creative Director, Designer: Weston Bingham
  • Strategists: Weston Bingham, Judd Harner