celebrating the earliest expressions of an emerging cultural force

Visual Language . Print . Advertising . Art Direction

Baz Luhrmann’s The Get Down, the most expensive production in Netflix history, is the story of a group of teenagers growing up in the South Bronx in 1977, the epicenter of the birth of hip-hop culture. The parties from that era were the major events of the scene, where every aspect of the emerging community came together. Those parties didn’t favor street art over music, or dancing over rhyming, they were all-inclusive and the flyers represented that inclusiveness. The unique visual language of the flyer created a common context to celebrate and promote not just the people and personalities, but the entire culture that was just beginning to define itself.

The Get Down is a show about that culture—that time, and that place. These designs for season one are an homage to those original flyers from the late 70s through the early 80s, designed by legends like Buddy Esquire (“The Flyer King”), Eddie Ed, A. Riley, Danny Tonge, Phase 2, but reinterpreted to complement Baz Luhrmann’s production.

The finishing stylistic touches on the work were developed in collaboration with Bazmark’s brilliant Catherine Martin.

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  • Agency Partner: Gretel, New York
  • Creative Director: Weston Bingham
  • Designers: Maggie Tsao, Andy Keating, Weston Bingham, Netflix In-house
  • Photographer: Hugh Stewart