The digital media concept for the museum’s entry arcade, comprised of three different key canvases, each serving a different role in the overall experience: a 350-square-foot events wall, a 125-foot digital ceiling, and a series of seven exterior-facing transparent LED window ‘posters’.
The core metaphor throughout the experience is the opening and closing book, with colors taken from the richly illustrated illuminated manuscripts in the collection. These page-turn gradients provide transitions between various types of content on all of the canvases, while the intense colors subtly illuminate the arcade space with shifting hues. As another nod to the book metaphor, typography is centered on the ‘spine’, revealed and obscured as the page-turn motif transitions between image and text.
EVENTS AND EXHIBITIONS WALL
What’s happening, when, and where. Designed as a system of interchangeable content modules in continual transition between image and text, and from message to message. Content includes a constant mix of exhibit information, event information, institutional messaging, group announcements, special events, upcoming events calendar, and wayfinding.
Each content module is in constant rotation, occupying more or less space and appearing more or less frequently throughout the day as importance to the institution dictates.
125 feet long and 25 feet overhead, this physically imposing canvas defines the entry arcade experience. Using the page-turn motif to create an immersive ambient space, the slowly shifting hues flood the space with color, calming a bustling entry, and unifying the activity, and the brand, with a single visual statement.
TRANSPARENT LED WINDOWS
Large transparent LED canvases face the exterior of the museum attracting passersby, and telegraphing the museum’s current and upcoming exhibits and events, evergreen institutional messaging, and ambient brand expressions.
The transparent displays allow the windows to function alternately as posters or as a normal transparent windows into the museum when the content is transitioned away. Displays are also responsive to sidewalk traffic, transitioning to more detailed messaging when standing nearby.