the legacy of luxury

Visual Language . Brand Strategy . Retail

Known primarily for their writing instruments, communicating the fact that they also make some of the finest luxury goods in the world—watches, jewelry, leather—presented a potential disconnect in the consumer’s understanding of the brand. One proposed solution was to leverage their heritage, framing their expanding brand with the signifiers of their unequivocal leadership. Concepts included ‘new’ store reveals, interior retail expressions, and a legacy-affirming tome.

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  • Agency Partner: Judd, New York
  • Creative Direction, Design: Weston Bingham
  • Strategist: Judd Harner, Weston Bingham