the story of an energy giant
put into context

Brand Strategy . Advertising

Proposed concepts for b-to-b airport posters and b-to-c print advertising communicating the less Earth-devastating practices of the newly renamed and repositioned Beyond Petroleum.

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  • Agency Partner: Ogilvy & Mather, New York
  • Creative Director: Rebeca Méndez
  • Designer: Weston Bingham
  • Photographer: Stock