warm/cool organic/polished modern/classic

Identity . Visual Language . Brand Strategy . Content Development . UX . UI . Website . Print . Advertising . Physical Environment . Signage . Art Direction

287 East Houston Street is a chic, monochromatic condominium on New York’s Lower East Side. The exterior is distinguished by an architectural gesture slicing across the top of its facade, and an unrelenting palette of dark gray stone, light gray exposed concrete, black on black brick, blackened steel, and glass. The interiors are carefully crafted and immaculately designed for efficiency. The design of the marketing materials and sales gallery translate this architectural language into cool restraint, straightforward typography, material textures, and distinctive physical gestures.


  • Agency: Open Project, New York
  • Creative Directors, Designers: Weston Bingham, Allen Hori
  • Writer: Amelia Stein
  • Renderer: Familiar Control
  • Photographer: Paul Gilmore
  • Marketing: Corcoran Group Marketing
  • Architecture Partner: AA Studio
  • Property Developers: Hogg Holdings and Vinci US Real Estate